Toujours is an idea that is born slowly, like all things that last. A vision that takes shape not from a trend, but from an authentic desire: to bring attention back to what really matters, to what is worth time and a look. Our name — “Toujours”, or “always” — is already a declaration of intent: we want to create shoes that accompany your daily life with grace, that become part of your story, not simple objects to replace.

Milan is our place of origin, but also our inspiration. It is a city made of elegant contrasts, of a past that coexists with the future, of essential and bold aesthetics at the same time. In this setting the souls of the brand intertwine: aesthetic research, respect for craftsmanship, the desire to speak to independent, ironic and curious women.

Toujours shoes are not created in a standardized creative laboratory. They are born from images, memories, suggestions: the light steps of a 1920s woman crossing a period hall, the fringes that sway on a 1970s dance floor, the sartorial precision of the old Italian masters. Each model is an aesthetic and emotional collage, reinterpreted with a contemporary look.

We don't just want to dress your feet: we want to tell who you are, who you were, and maybe even who you are becoming. With style, with lightness, with authenticity. Because a shoe is not just a shoe. It's a choice. And it's a statement, every day.